Langkah Global untuk Madu Lokal Indonesia

📍 Genting Highland, Malaysia | 22 April 2025
📝 Dipublikasikan 23 April 2025
By: NB – IPB

Malaysia, 22 April 2025 – Imago Raw Honey berkesempatan hadir dalam ajang bergengsi  Sustainable Food Camp 2025 yang diselenggarakan di Genting Highland, Malaysia, dan dihadiri oleh 70 peserta dari 7 negara di Asia. Kegiatan ini merupakan bagian dari inisiatif tahunan Sustainable Food Asia, yang kini memasuki tahun ketiga.

Melalui ajang ini, Imago memperkenalkan berbagai produk unggulan berbasis madu murni, sekaligus membangun jejaring dengan pelaku industri makanan dan minuman berkelanjutan dari seluruh Asia.

Acara dibuka secara resmi oleh Duta Besar Jepang untuk Malaysia, Mr. Noriyuki Shikata, bersama lima sponsor utama: Rohto, Ajinomoto, Ikeda, Ikkoman, dan Genting Resort. Seluruh peserta mengikuti tiga sesi utama:

• Bootcamp – Imago mengangkat tema Health Access, menyoroti inovasi solusi pangan dan minuman berkelanjutan.
  
• Co-Creation – Presentasi produk baru seperti madu rempah, I-Tox Honey, dan camilan sehat Granola Honey, serta varian madu murni seperti Rosewood Honey, Trigona Honey, dan Golden Honey.
  
• Food Testing – Sesi terbuka untuk mencicipi produk secara langsung dan berdiskusi di booth utama.

Produk-produk Imago mendapatkan sambutan hangat, terutama atas cita rasa unik dari Trigona Honey, dan konsep I-Tox Honey yang praktis dan sesuai dengan gaya hidup modern.

“Bagi saya, I-Tox ni sesuai untuk orang yang sibuk kerja. Minum pagi-pagi pun okay, perut rasa ringan. Saya boleh bayangkan produk ni laku dekat pasaran urban Malaysia, especially yang tengah jaga kesihatan tapi tak sempat sediakan minuman sendiri,” said Farah Nadiah, praktisi wellness dari Penang, Malaysia.

“The Granola Honey stood out to me. It’s simple, healthy, and something I could easily grab in the morning. In Japan, we’re used to fast breakfasts, this could fit right in if marketed well,” said Yuji Nakata, food innovation consultant from Tokyo, Japan.

Partisipasi di Sustainable Food Camp menjadi langkah strategis bagi Imago untuk memperluas eksistensi di kancah regional. Salah satu hasil konkretnya adalah kerja sama awal dengan Furqon Wellness Malaysia, yang akan segera mendistribusikan produk Imago di pasar kesehatan Malaysia.

“Kami bangga bisa membawa produk madu lokal Indonesia ke panggung Asia. Terima kasih kepada semua pihak yang telah mendukung Imago. Ini adalah awal dari upaya kami membangun jaringan global yang tetap berakar pada nilai-nilai lokal,” ujar Henry Hidayat, Founder Imago Raw Honey.

“Bukan hanya soal tampil di luar negeri, tapi juga bagaimana brand lokal bisa berkembang melalui kolaborasi, edukasi, dan inovasi,” tambah Shinta Aviyani, Co-Founder Imago Raw Honey.

Imago menyampaikan apresiasi kepada para mitra yang telah mendukung keikutsertaan ini.

“Terima kasih kepada Indonesia Food Innovation, KEMENPERIN, dan Sampoerna Entrepreneurship Center atas dukungan dan fasilitasi. Semoga semakin banyak brand lokal Indonesia yang bisa tampil dan berkembang di panggung global,” tutup Henry Hidayat, Founder Imago Raw Honey.

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Imago Raw Honey Showcases at Sustainable Food Camp 2025 in Malaysia  

A Global Step for Indonesian Local Honey

📍 Awana World Resort, Malaysia | April 22, 2025
📝 Published April 23, 2025
By: NB – IPB

Malaysia, April 22, 2025 – Imago Raw Honey had the opportunity to participate in the prestigious Sustainable Food Camp 2025, held at Genting Highland, Malaysia, and attended by 70 participants from seven Asian countries. This initiative is part of the annual Sustainable Food Asia program, now in its third year. 

Through this event, Imago showcased a range of premium raw honey-based products and forged valuable connections with sustainable food and beverage industry players from across the region. 

The event was officially opened by Mr. Noriyuki Shikata, Japanese Ambassador to Malaysia, along with representatives from five major sponsors: Rohto, Ajinomoto, Ikeda, Ikkoman, and Genting Resort. Participants engaged in three main sessions.

• Bootcamp – Featuring Imago’s Health Access theme, which focused on innovative and sustainable food & beverage solutions.
  
• Co-Creation – Showcasing new products such as I-Tox Honey, a spiced honey drink, and Granola Honey, a healthy honey-based snack, along with signature raw honey variants including Rosewood Honey, Trigona Honey, and Golden Honey.
  
• Food Testing – This allowed visitors to taste and explore the full product lineup at Imago’s booth.

Imago’s products received enthusiastic responses from participants, especially the unique flavor of Trigona Honey and the practicality of I-Tox Honey for busy lifestyles.

“For me, I-Tox is suitable for people who are busy at work. Drinking it early in the morning is okay, my stomach feels light. I can imagine this product selling well in the Malaysian urban market, especially those who are taking care of their health but don’t have time to provide their drinks,” said Farah Nadiah, wellness practitioner from Penang, Malaysia.

“The Granola Honey stood out to me. It’s simple, healthy, and something I could easily grab in the morning. In Japan, we’re used to fast breakfasts, this could fit right in if marketed well,” said Yuji Nakata, food innovation consultant from Tokyo, Japan.

Imago’s participation in the Sustainable Food Camp marks a strategic step toward regional expansion. One of the immediate outcomes is a preliminary collaboration with Furqon Wellness Malaysia, which will soon begin distributing Imago products in the Malaysian wellness market.

“We are proud to bring Indonesia’s local honey to the Asian stage. Thank you to everyone who has supported Imago. This marks the beginning of our journey to build a global network that stays rooted in local values,” said Henry Hidayat, Founder of Imago Raw Honey.

“It’s not just about making an international appearance, but about how local brands can grow through collaboration, education, and innovation,” added Shinta Aviyani, Co-Founder of Imago Raw Honey.

Imago also extended its gratitude to partners who supported its international presence. 

“Thank you to Indonesia Food Innovation, KEMENPERIN, and Sampoerna Entrepreneurship Center for their support and facilitation. We hope to see more Indonesian local brands stepping onto the global stage,” said Henry Hidayat, Founder of Imago.