Dorong UMKM Manfaatkan Teknologi Digital untuk Keuangan yang Lebih Bijak
đź“Ť VIP Lounge, Main Booth Astra Financial, Hall 7 ICE BSD | 1 Agustus 2025
đź“ť Dipublikasikan 2 Agustus 2025
By: NB – IPB
Dalam rangkaian GIIAS 2025, Astra Financial menggelar talkshow bertema “Pentingnya Manajemen Keuangan yang Terdigitalisasi”, yang mempertemukan pelaku UMKM dan solopreneur dengan para pemimpin industri keuangan digital.
Salah satu narasumber adalah Henry, Founder Imago Raw Honey, yang membagikan pengalaman nyata menjalankan bisnis madu lokal berbasis komunitas dan alam, sekaligus menerapkan digitalisasi untuk manajemen keuangan harian.
“Awalnya saya pikir mengatur keuangan cukup di buku catatan. Tapi makin ke sini, makin sadar pentingnya catat semua secara digital. Lebih rapi, bisa lihat arus kas, dan bikin keputusan juga jadi lebih enak,” ujar Henry, Founder Imago Raw Honey.
Diskusi juga menghadirkan Marcella Pravinata (Head of Go To Market Bank Saqu), Daniel Harbianto (Mentorship & Supporting Development Dept. Head Yayasan Astra), serta Imelda R. (Co-founder Eucalie Organics & finalis Bank Saqu Solopreneur Academy 2024). Ketiganya menekankan pentingnya transformasi digital sebagai strategi bertahan dan tumbuh.
“Solopreneur itu serba sendiri, jadi perlu alat bantu yang bikin hidup lebih mudah. Salah satunya ya, kelola keuangan pakai teknologi,” kata Imelda.
Bank Saqu bersama Yayasan Astra terus mendorong digitalisasi UMKM, melalui edukasi keuangan dan solusi digital yang terjangkau. Dalam sesi ini, para pembicara sepakat bahwa teknologi bukan pengganti manusia, melainkan alat bantu untuk membuat keputusan finansial yang lebih cerdas.
“Digitalisasi bukan tujuan akhir, tapi alat untuk bantu UMKM jadi lebih efisien dan mandiri,” tutup Daniel.
Astra Financial Talk di GIIAS 2025 membuktikan bahwa kolaborasi lintas sektor mampu membuka jalan bagi UMKM agar naik kelas melalui pengelolaan keuangan yang lebih modern dan terstruktur.
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mago Raw Honey’s Founder Shares Insights at Astra Financial Talk
Empowering MSMEs to Embrace Digital Tools for Smarter Financial Management
đź“Ť VIP Lounge, Astra Financial Main Booth, Hall 7, ICE BSD | August 1, 2025
đź“ť Published August 2, 2025
By: NB – IPB
As part of GIIAS 2025, Astra Financial hosted a talk show titled “The Importance of Digitized Financial Management”, connecting MSMEs and solopreneurs with key players in the digital finance industry.
One of the featured speakers was Henry, Founder of Imago Raw Honey, who shared his journey building a local honey business rooted in nature and community, while also embracing digital tools to manage daily finances.
“At first, I thought writing everything down in a notebook was enough. But over time, I realized how important it is to record everything digitally, it’s neater, helps me track cash flow, and makes decision-making a lot easier,” Henry shared.
The discussion also featured Marcella Pravinata (Head of Go To Market, Bank Saqu), Daniel Harbianto (Mentorship & Supporting Development Dept. Head, Astra Foundation), and Imelda R. (Co-founder of Eucalie Organics & finalist of the 2024 Bank Saqu Solopreneur Academy), who all highlighted the crucial role of digital transformation for growth and sustainability.
“When you’re a solopreneur, you do everything on your own, so you need tools that make life easier. One of them is managing your finances with tech,” said Imelda.
Bank Saqu, in collaboration with the Astra Foundation, continues to promote MSME digitalization by providing accessible financial education and digital solutions. The speakers emphasized that technology isn’t meant to replace human decisions but to support smarter financial choices.
“Digitalization isn’t the end goal, it’s a tool to help MSMEs become more efficient and self-reliant,” Daniel concluded.
The Astra Financial Talk at GIIAS 2025 demonstrated how cross-sector collaboration can open doors for MSMEs to level up through more modern and structured financial management.