Dari Sarang Lebah Lokal ke Etalase Nasional

📍 ICE BSD, Tangerang | 30 Januari – 2 Februari 2025
📝 Dipublikasikan 3 Februari 2025
By: NB – IPB

Tangerang, 2 Februari 2025 – Imago Raw Honey menjadi salah satu peserta dalam BRI UMKM Expo (RT) 2025, pameran tahunan berskala nasional yang mempertemukan lebih dari 1.000 UMKM terbaik dari seluruh Indonesia. Digelar di ICE BSD, Tangerang, acara ini menjadi momentum penting bagi Imago untuk memperkenalkan produk madu murni dan inovasi sehat kepada pasar yang lebih luas.

Selama empat hari pameran, Imago menyuguhkan produk andalan seperti Rosewood Honey, Trigona Honey, dan Golden Honey, serta dua produk inovatif yang mencuri perhatian:

I-Tox Honey, madu rempah dengan jahe merah, lemon, dan kayu manis yang praktis dan menyegarkan.
Granola Honey, camilan sehat dari biji-bijian dan madu, ringan, renyah, dan cocok jadi teman sarapan cepat.

Booth Imago ramai dikunjungi sejak hari pertama. Pengunjung antusias mencicipi, bertanya, dan tak sedikit yang langsung membeli.

“Saya nggak nyangka I-Tox Honey seenak itu. Segar dan nggak bikin mual. Pas banget buat saya yang buru-buru tapi tetap pengen minum sehat,” ujar Novi, karyawan swasta dari Depok.

“Granola Honey-nya pas buat yang lagi diet. Crunchy tapi ringan. Saya langsung beli dua buat bekal,” ujar Rika, pengunjung dari Jakarta Selatan.

“Rosewood Honey ini beda dari madu biasa. Rasanya ringan tapi tetap berkarakter,” tambah Robby, pebisnis kuliner dari Bandung.

Tak sekadar pameran, kehadiran Imago juga jadi langkah strategis membangun kolaborasi dengan pelaku UMKM lain, F&B lokal, hingga pelaku e-commerce dan distributor. Imago juga terbuka untuk kerja sama bundling produk, white-label, dan hampers korporat.

“Kami percaya produk lokal punya potensi besar. Tapi harus dikemas dengan niat, kualitas, dan cerita. Di sini kami belajar, terhubung, dan tumbuh bersama,” ujar Henry Hidayat, Founder Imago Raw Honey

Partisipasi di BRI UMKM Expo 2025 ini tak lepas dari dukungan berbagai pihak, mulai dari komunitas loyal Imago, mitra distribusi, hingga lembaga yang memfasilitasi Imago terus melangkah lebih jauh.

Imago Raw Honey Showcases at BRI UMKM EXPO 2025

From Local Beehive to National Showcase

📍 ICE BSD, Tangerang | January 30 – February 2, 2025
📝 Published February 3, 2025
By: NB – IPB

Tangerang, February 2, 2025 – Imago Raw Honey is proud to be part of the BRI UMKM Expo (RT) 2025, an annual national exhibition that gathers over 1,000 of Indonesia’s top MSMEs. Held at ICE BSD, Tangerang, this event marks a key moment for Imago to introduce its pure honey products and healthy innovations to a wider market.

Over the four-day exhibition, Imago highlighted its flagship products: Rosewood Honey, Trigona Honey, and Golden Honey, along with two standout innovations that drew attention:

I-Tox Honey, a refreshing spiced honey drink infused with red ginger, lemon, and cinnamon. It is convenient and energizing.
Granola Honey, a healthy, grain-based snack with honey. It is light, crunchy, and ideal for a quick, nutritious breakfast.

From the very first day, Imago’s booth drew a steady crowd. Visitors eagerly sampled the products, asked questions, and many made on-the-spot purchases.

“I didn’t expect I-Tox Honey to taste that good. It’s fresh and doesn’t make me feel nauseous. Perfect for someone like me who’s always in a rush but still wants to stay healthy,” said Novi, a private employee from Depok.

“Granola Honey is perfect for those on a diet. Crunchy yet light. I immediately bought two for lunch,” shared Rika, a visitor from South Jakarta.

“Rosewood Honey stands out from regular honey. It’s mild but still full of character,” added Robby, a culinary entrepreneur from Bandung.

More than just an exhibition, Imago’s presence is a strategic move to build meaningful collaborations with fellow MSMEs, local F&B brands, e-commerce platforms, and distribution partners. Imago also welcomes opportunities for product bundling, white-label cooperation, and custom corporate hampers.

“We believe local products hold great potential. However, they must be presented with intention, quality, and strong narrative. This event is where we learn, connect, and grow together,” said Henry Hidayat, Founder of Imago Raw Honey.

Imago’s participation in the BRI UMKM Expo 2025 was made possible through the continued support of its loyal community, trusted distribution partners, and institutions that empower Imago to keep moving forward, one drop of honey at a time.