Ketika Produk Lokal Menjawab Tantangan Global
📍 Gesibu Blambangan, Banyuwangi | 13 Desember 2024
📝 Dipublikasikan 14 Desember 2024
By: NB – IPB
Banyuwangi, 13 December 2024 — Di tengah gempuran produk instan dan tren sementara, Imago Raw Honey menegaskan posisinya sebagai merek lokal yang menjawab tantangan global dengan ketulusan dan keaslian. Dalam malam puncak Anugerah Bangga Buatan Indonesia (ABBI) 2024 di Banyuwangi, Imago dinobatkan sebagai Juara II Nasional kategori Kecantikan dan Kebugaran mewakili Provinsi Jawa Barat.
Acara ini digelar oleh Kementerian Koperasi dan UKM bersama Kementerian Pariwisata dan Ekonomi Kreatif, dan dihadiri oleh tokoh-tokoh nasional seperti Wakil Menteri Pariwisata, Ni Made Ayu Marthini, Bupati Banyuwangi, Ipuk Fiestiandani Azwar Anas, Sekretaris LPS, Jimmy Ardianto, dan Plt Deputi Bidang UKM, Kemenkop UKM, Temmy Satya Permana.
Imago menampilkan ragam produk unggulan seperti madu murni, Trigona Honey, Rosewood Honey, dan Golden Honey. I-Tox Honey, madu rempah alami berbahan lemon, jahe merah, dan kayu manis. Granola Honey, camilan sehat berbasis madu dan biji-bijian yang renyah, ringan, dan praktis untuk sarapan. Bukan sekadar produk, Imago membawa cerita tentang peternak lokal, proses alami tanpa tambahan, dan kemasan berkelanjutan.
“Saya awalnya cuma iseng nyicip. Tapi ternyata Granola Honey-nya enak banget, nggak terlalu manis dan teksturnya pas. Langsung kebayang buat bekal pagi hari di kantor,” ungkap Yuli, pelaku industri kreatif asal Malang yang hadir dalam acara.
Bagi Imago, pencapaian ini bukan garis akhir, tapi pijakan baru.
“Kami tidak sedang mengejar tren, kami membangun kepercayaan. Karena kami yakin, produk lokal tidak pernah kecil, ia hanya belum cukup terlihat,” ujar Henry Hidayat, Founder Imago Raw Honey.
Imago kini tengah menyiapkan kolaborasi lintas sektor, dari hampers edisi khusus hingga white-label untuk brand lain. Karena bagi Imago, dari tetes madu yang sederhana, bisa tumbuh gerakan besar yang membawa Indonesia lebih percaya pada produknya sendiri.
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Imago Raw Honey Earns National Recognition at Anugerah Bangga Buatan Indonesia 2024
When Local Products Answer Global Challenges
📍 Gesibu Blambangan, Banyuwangi | December 13, 2024
📝 Published December 14, 2024
By: NB – IPB
Banyuwangi, December 13, 2024 — In a market flooded with instant solutions and short-lived fads, Imago Raw Honey stands firm, rooted in authenticity and intention. At the peak night of Anugerah Bangga Buatan Indonesia (ABBI) 2024 in Banyuwangi, Imago received the National Second Place Award in the Beauty and Wellness category as the representative of West Java Province.
The event, hosted by the Ministry of Cooperatives and SMEs in collaboration with the Ministry of Tourism and Creative Economy, brought together national figures including Deputy Minister of Tourism Ni Made Ayu Marthini, Banyuwangi Regent Ipuk Fiestiandani Azwar Anas, LPS Secretary Jimmy Ardianto, and Acting Deputy of SMEs Temmy Satya Permana.
Imago featured a lineup of its signature products: raw honey, Trigona Honey, Rosewood Honey, and Golden Honey. I-Tox Honey, a spiced honey with lemon, red ginger, and cinnamon. Granola Honey, a wholesome, crunchy breakfast snack made from grains and honey.
But beyond the products, Imago brings stories of local beekeepers, slow and honest processes, and packaging choices that put sustainability first.
“I tried the Granola Honey just because it looked interesting. But wow, I didn’t expect it to be that good. It’s not too sweet, the texture’s on point, and it feels healthy. I immediately thought, ‘This would be perfect for the office pantry,’” said Yuli, a creative entrepreneur from Malang.
For Imago, the award is not the finish line, it’s a new beginning.
“We’re not here to ride the trend. We’re here to earn people’s trust, one jar at a time. Local products aren’t lacking, they’re just not getting seen. And that’s what we’re changing,” said Henry Hidayat, Founder of Imago Raw Honey.
Imago is now preparing new cross-sector collaborations, from special-edition hampers to white-label partnerships. Because for Imago, even a single drop of honey can start something big, a movement that inspires Indonesia to believe in what it creates