Imago Raw Honey Hadirkan Inovasi Madu Lokal di Merdeka Fest 2025
Kenalkan Inovasi Madu Lokal dan Kampanyekan Gaya Hidup
đź“Ť Plaza Industri, Kementerian Perindustrian – Jakarta | 29 Juli–1 Agustus 2025 đź“ť Dipublikasikan 2 Agustus 2025 By: NB – IPB
Jakarta, 1 Agustus 2025 — Imago Raw Honey turut meramaikan Merdeka Fest 2025, pameran yang digelar Kementerian Perindustrian melalui Ditjen IKMA pada 29 Juli–1 Agustus di Plaza Industri, Jakarta. Mengusung tema “Hidup Sehat dengan Produk Lokal”, acara ini diikuti 37 IKM dari berbagai subsektor, termasuk makanan-minuman sehat, pakaian olahraga, sepeda, dan alat olahraga.
Di ajang ini, Imago memperkenalkan berbagai produk unggulan seperti:
I-Tox Honey (madu rempah),
Granola Honey (camilan sehat berbasis madu),
Madu murni: Rosewood, Golden, dan Trigona Honey,
serta lini baru Fortified Honey dengan varian rasa: Daun Kelor, Nanas, Stroberi, dan Bunga Telang.
Pengunjung juga diajak mencicipi Wellness Mocktail berbahan Fortified Honey yang disajikan langsung di booth Imago.
“Saya dateng cuma mau liat-liat, tapi malah ketagihan mocktailnya. Rasanya unik, segar, dan gak terlalu manis. Ternyata madu bisa dibikin jadi minuman kekinian juga,” ujar Rina, staff Kemenperin.
Lewat berbagai inovasi produk berbasis bahan alami, Imago terus memperkuat posisinya sebagai brand madu lokal yang relevan dengan gaya hidup masa kini.
“Kami ingin menunjukkan bahwa madu lokal punya potensi lebih dari sekadar pemanis. Lewat produk inovatif seperti Fortified Honey dan Granola, kami ingin mengajak masyarakat hidup sehat dengan cara yang menyenangkan dan tetap alami,” ujar Henry, Founder Imago Raw Honey.
Merdeka Fest 2025 tak hanya menjadi ajang promosi, tetapi juga edukasi. Selain pameran, acara dimeriahkan dengan demo masak, senam aerobik, dan talkshow seputar gaya hidup sehat. Kemenperin menegaskan pentingnya kolaborasi antara pelaku industri dan masyarakat untuk memperkuat ekosistem produk lokal.
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Imago Raw Honey Brings Local Honey Innovation to Merdeka Fest 2025
Introducing Natural Honey-Based Products and Promoting a Healthy Lifestyle
đź“Ť Industry Plaza, Ministry of Industry – Jakarta | 29 July–1 August 2025 đź“ť Published: 2 August 2025 By: NB – IPB
Jakarta, 1 August 2025 — Imago Raw Honey participated in Merdeka Fest 2025, an event hosted by the Ministry of Industry through the Directorate General of Small and Medium Industries (IKMA), held from 29 July to 1 August at Industry Plaza, Jakarta. This year’s theme, “Healthy Living with Local Products,” brought together 37 SMEs across various sectors, including health food and beverages, sportswear, bicycles, and exercise equipment.
At the festival, Imago introduced its signature honey-based innovations, including:
I-Tox Honey, a spiced herbal honey blend
Granola Honey, a healthy honey-based snack
Raw honey variants: Rosewood, Golden, and Trigona Honey
A new Fortified Honey line with botanical infusions: Moringa Leaf, Pineapple, Strawberry, and Butterfly Pea Flower
Visitors also got to enjoy a refreshing twist with Wellness Mocktails, freshly made at the booth using Fortified Honey.
“I only stopped by out of curiosity, but I ended up hooked on the mocktail. It was so refreshing, not too sweet, and just different. I never thought honey could be used in something so modern,” said Rina, a staff member at the Ministry of Industry.
Through its nature-driven innovations, Imago continues to position itself as a modern local honey brand that aligns with today’s wellness trends.
“We want to show that local honey can be more than just a sweetener. With products like Fortified Honey and Granola Honey, we’re inviting people to live healthier in a fun and natural way,” said Henry, Founder of Imago Raw Honey.
More than just a marketplace, Merdeka Fest 2025 also served as a platform for education and community engagement. Visitors enjoyed cooking demos, group aerobics, and lifestyle talk shows, all reinforcing the Ministry’s message: local product ecosystems grow stronger through collaboration between industry players and the public.
