Berbagi Cara Mengemas Nilai Lokal agar Siap Bersaing di Pasar Modern
đź“ŤKEK Lido City | 27 September 2025
đź“ť Dipublikasikan 28 September 2025
By: NB – IPB
Bogor, 28 September 2025 – Dalam peluncuran program Desa EMAS (Ekonomi Maju dan Sejahtera) yang digagas oleh MNC Peduli dan MNC Tourism di KEK Lido City, Founder Imago Raw Honey, Henry, hadir sebagai narasumber sekaligus pemimpin pelatihan kemasan produk bagi para pelaku UMKM.
Melalui sesi ini, Henry membagikan pengalaman bagaimana kemasan bisa menjadi kunci untuk meningkatkan nilai jual dan kepercayaan konsumen terhadap produk lokal. Ia menekankan bahwa kemasan bukan hanya soal tampilan, tetapi juga cara menyampaikan kualitas dan cerita di balik sebuah produk.
“Kemasan itu wajah pertama yang dilihat orang. Kalo kita ingin produk lokal dihargai, tampilannya juga harus menunjukkan kesungguhan dan rasa bangga kita terhadap hasil sendiri,” ujar Henry di hadapan peserta pelatihan.
Dalam pelatihan yang berlangsung interaktif, Henry mengajak peserta mencoba langsung menentukan bahan, desain label, dan tampilan visual yang sesuai karakter produk mereka. Antusiasme peserta terlihat tinggi, terutama saat mereka menyadari bahwa kemasan sederhana pun bisa tampil menarik jika dirancang dengan cermat.
Salah satu peserta, Dina, pelaku UMKM olahan keripik dari Bogor, mengaku mendapat banyak inspirasi dari sesi ini.
“Selama ini saya pikir kemasan bagus itu mahal. Ternyata bisa disiasati dengan ide kreatif, asal tahu caranya. Penjelasan Pak Henry sangat membumi dan mudah dipahami,” ujarnya.
Perwakilan MNC Peduli yang turut hadir juga mengapresiasi keterlibatan Imago Raw Honey dalam kegiatan ini.
“Kami senang bisa menghadirkan pelaku usaha seperti Imago yang bukan hanya sukses membangun merek, tapi juga mau berbagi pengalaman nyata untuk memajukan UMKM desa,” ujar perwakilan MNC Peduli.
Melalui kegiatan ini, Imago Raw Honey menunjukkan komitmennya untuk terus mendukung pertumbuhan ekonomi kreatif berbasis alam dan memberdayakan UMKM agar lebih siap bersaing, bukan hanya lewat kualitas produk, tetapi juga lewat kemasan yang mencerminkan nilai dan cerita lokal Indonesia.
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Imago Raw Honey Founder Speaks and Leads Packaging Workshop at Desa EMAS
Sharing How to Wrap Local Values for the Modern Market
đź“ŤKEK Lido City | September 27, 2025
đź“ť Published September 28, 2025
By: NB – IPB
Bogor, September 28, 2025 – At the launch of the Desa EMAS (Ekonomi Maju dan Sejahtera) program initiated by MNC Peduli and MNC Tourism at the Lido City Special Economic Zone, Henry, Founder of Imago Raw Honey, took part as both a guest speaker and the lead trainer for a product packaging workshop for local MSMEs.
In his session, Henry shared his experience on how good packaging can increase product value and build consumer trust in local brands. He emphasized that packaging isn’t just about looks, it’s about communicating the story, effort, and quality behind a product.
“Packaging is the first thing people see,” Henry said to the participants. “If we want local products to be respected, they need to look the part to reflect our pride and sincerity in what we make.”
The workshop was highly interactive, with participants directly experimenting with materials, label designs, and visual layouts that matched their product’s identity. The enthusiasm was clear, especially when they realized that attractive packaging doesn’t always mean expensive packaging, creativity and understanding your product matter more.
“I used to think good packaging costs a lot,” said Dina, an herbal product entrepreneur from Bogor. “But it turns out there are clever ways to make it look great without spending too much. Henry explained it in such a simple, down-to-earth way.”
A representative from MNC Peduli also expressed appreciation for Imago Raw Honey’s contribution to the program.
“We’re grateful to have entrepreneurs like Imago involved, people who’ve built their brand successfully but still take the time to share their real experiences to help empower local MSMEs,” the representative said.
Through this initiative, Imago Raw Honey continues to strengthen its commitment to supporting nature-based creative industries and empowering local entrepreneurs, not only through product quality but also through packaging that embodies the essence and pride of Indonesia’s regional identity.