Membuka Peluang Ekspor Madu Artisan Indonesia ke Pasar Negara-Negara OKI
đź“Ť Garuda 5B, ICE BSD City, Tangerang | 17 Oktober 2025
đź“ť Dipublikasikan 18 Oktober 2025
By: NB – IPB
Tangerang, 17 Oktober 2025 – Founder Imago Raw Honey, Henry Bin Uyu Hidayat, hadir sebagai pembicara dalam seminar bertema “Potensi Bisnis Indonesia di Negara-Negara Anggota Organisasi Kerja Sama Islam (OKI)” yang diselenggarakan oleh Ditjen PPI, Kementerian Perdagangan RI, dalam rangkaian Trade Expo Indonesia 2025.
Dalam paparannya, Henry membagikan pengalaman mengekspor madu artisan premium ke sejumlah negara, termasuk Uni Emirat Arab dan Qatar, dengan menyasar segmen konsumen menengah ke atas yang lebih menghargai kualitas dan nilai kehalalan produk.
“Kami fokus di pasar premium karena konsumen di segmen ini lebih melihat kualitas dan cerita produk, bukan semata harga,” ujar Henry.
Ia juga menegaskan bahwa gaya hidup halal kini telah menjadi tren global, bahkan di negara non-OKI. Reputasi Indonesia sebagai produsen produk halal dinilai menjadi keunggulan kompetitif untuk menembus pasar internasional, khususnya sektor pariwisata halal.
Hal tersebut dibuktikan melalui keberhasilan Imago Raw Honey yang kini telah digunakan di jaringan hotel besar di Bangkok, Thailand, sebagai bagian dari dukungan terhadap kampanye pariwisata halal.
“Salah satu kelebihan Indonesia adalah dikenal dengan ekosistem halalnya. Itu yang membuat produk kami dipercaya dan diterima di pasar internasional,” tambah Henry.
Kehadiran Imago Raw Honey dalam seminar ini juga mendapat apresiasi dari penyelenggara. Perwakilan Ditjen PPI menyampaikan bahwa kisah Imago Raw Honey mencerminkan potensi nyata produk halal Indonesia di pasar OKI.
“Pengalaman Imago Raw Honey menunjukkan bahwa produk UMKM Indonesia dengan nilai halal dan kualitas tinggi memiliki peluang besar untuk bersaing di pasar global,” ujar perwakilan Ditjen PPI, Kementerian Perdagangan RI.
Partisipasi ini menegaskan komitmen Imago Raw Honey untuk terus membawa madu artisan Indonesia ke pasar global sekaligus mendukung penguatan ekspor nasional melalui inovasi, kualitas, dan nilai halal Nusantara.
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From Indonesian Honey to OIC Markets: Founder of Imago Raw Honey Shares Export Opportunities at TEI 2025
Opening Pathways for Indonesian Artisan Honey in OIC Member Countries
đź“Ť Garuda 5B, ICE BSD City, Tangerang | October 17, 2025
đź“ť Published October 18, 2025
By: NB – IPB
Tangerang, October 17, 2025 — The Founder of Imago Raw Honey, Henry Bin Uyu Hidayat, took part as a speaker in a seminar titled “Indonesia’s Business Potential in Member Countries of the Organization of Islamic Cooperation (OIC)”. The seminar was organized by the Directorate General of National Export Development (Ditjen PPI), Ministry of Trade of the Republic of Indonesia, as part of the Trade Expo Indonesia (TEI) 2025 series.
During his presentation, Henry shared Imago Raw Honey’s experience in exporting premium artisan honey to several international markets, including the United Arab Emirates and Qatar. He explained that the brand deliberately targets the mid-to-high-end segment, where consumers tend to value product quality, authenticity, and halal assurance more than price alone.
“We focus on the premium segment because people there care about quality and the story behind a product, not just how much it costs,” Henry said.
He also highlighted that the halal lifestyle has grown into a global trend, extending well beyond OIC countries. Indonesia’s strong reputation as a producer of halal products, he noted, has become a real competitive advantage in entering international markets, particularly within the halal tourism sector.
This is reflected in Imago Raw Honey’s success in being adopted by major hotel chains in Bangkok, Thailand, as part of their support for halal tourism initiatives.
“One of Indonesia’s biggest strengths is how it’s known for its halal ecosystem. That’s what helps our products earn trust and find acceptance in international markets,” Henry added.
Imago Raw Honey’s presence at the seminar was also welcomed by the organizers. A representative from Ditjen PPI emphasized that Imago Raw Honey’s journey illustrates the tangible potential of Indonesian halal products in OIC markets.
“The Imago Raw Honey story shows that Indonesian SMEs with strong halal values and high product quality have real opportunities to compete globally,” said a representative from Ditjen PPI, Ministry of Trade of the Republic of Indonesia.
This participation further reinforces Imago Raw Honey’s commitment to bringing Indonesian artisan honey to the global market, while supporting national export growth through innovation, quality, and the halal values rooted in the archipelago.