Menginspirasi UMKM Lewat Konsep MVP
đź“Ť Dinas Koperasi, UKM, Perdagangan Dan Perindustrian Kab. Indramayu | 2 Oktober 2025
đź“ť Dipublikasikan 3 Oktober 2025
By: NB – IPB
Indramayu, 2 Oktober 2025 – Sebagai bagian dari Program Desa EMAS (Ekonomi Maju & Sejahtera), kegiatan Workshop Pengembangan Produk Hilirisasi Unggulan kembali digelar di Indramayu. Program ini dirancang untuk membantu para pelaku UMKM memperkuat produk unggulannya, mulai dari kualitas, branding, hingga strategi untuk menembus pasar yang lebih luas.
Dalam sesi utama, Founder Imago Raw Honey, Henry, hadir sebagai narasumber dengan membawakan materi tentang Minimum Viable Product (MVP). Ia berbagi pengalaman bagaimana pelaku usaha dapat mengembangkan versi awal produk yang sederhana namun fungsional untuk menguji minat pasar sebelum melakukan produksi besar.
“Yang penting bukan seberapa sempurna produk pertama kita, tapi seberapa cepat kita bisa belajar dari pasar,” ujar Henry di hadapan peserta workshop.
Melalui konsep MVP ini, peserta diajak memahami pentingnya proses uji coba, menerima umpan balik, dan melakukan perbaikan berkelanjutan agar produk mereka benar-benar relevan dengan kebutuhan konsumen.
Salah satu peserta workshop, Leni, pelaku usaha olahan pangan lokal, mengaku mendapatkan banyak wawasan baru dari sesi tersebut.
“Selama ini saya pikir produk harus jadi dulu baru bisa dijual. Setelah dengar penjelasan tentang MVP, saya jadi paham kalau justru versi awal produk bisa jadi cara terbaik untuk tahu apa yang diinginkan pasar,” ungkapnya.
Pendekatan ini diharapkan bisa membantu UMKM di Indramayu membangun produk yang kuat dan siap bersaing di level berikutnya. Melalui kegiatan seperti ini, INOTEK Foundation bersama Program Desa EMAS terus berupaya mencetak wirausaha tangguh yang mampu mengubah potensi lokal menjadi kekuatan ekonomi berkelanjutan.
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Imago Raw Honey Founder Speaks at the Workshop on Developing Leading Downstream Products
Inspiring MSMEs Through the MVP Concept
đź“ŤDepartment of Cooperatives, SMEs, Trade, and Industry of Indramayu Regency | October 2, 2025
đź“ť Published October 3, 2025
By: NB – IPB
Indramayu, October 2, 2025 – As part of the Desa EMAS (Advanced and Prosperous Economy) program, the Workshop on Developing Leading Downstream Products was held once again in Indramayu. This initiative aims to help MSMEs strengthen their products, from quality improvement and branding to strategies for reaching wider markets.
In the main session, Henry, Founder of Imago Raw Honey, was invited as a speaker to discuss the concept of the Minimum Viable Product (MVP). He shared his experience on how entrepreneurs can start by creating a simple yet functional version of their product to test market interest before scaling up production.
“What matters isn’t how perfect your first product is, but how fast you can learn from the market,” said Henry during his presentation.
Through the MVP approach, participants learned the importance of testing ideas, gathering feedback, and making continuous improvements so their products stay relevant to consumer needs.
One of the participants, Leni, a local food entrepreneur, said she gained valuable insights from the session.
“I used to think a product had to be perfect before selling it. But after learning about MVP, I realized the early version can actually help us understand what customers really want,” she shared.
This practical approach is expected to help MSMEs in Indramayu build stronger, market-ready products. Through initiatives like this, the INOTEK Foundation and the Desa EMAS Program continue to empower local entrepreneurs to turn regional potential into sustainable economic strength.