Menarik Perhatian Buyer Internasional di Pameran F&B Terbesar Asia Tenggara
📍 JIExpo Kemayoran, Jakarta | 12–15 November 2025
đź“ť Dipublikasikan 16 November 2025
By: NB – IPB
Jakarta, 12–15 November 2025 – Imago Raw Honey ikut berpartisipasi dalam Sial Interfood Expo 2025, pameran makanan dan minuman terbesar di Asia Tenggara yang mempertemukan ribuan pelaku industri F&B dari 26 negara. Gelaran ini menjadi ajang penting bagi produsen, distributor, eksportir, hingga UMKM Indonesia untuk memperluas pasar dan menjajaki peluang bisnis global.
Imago tampil dengan rangkaian produk andalan, mulai dari Rosewood Honey dan Golden Honey yang selama ini menjadi favorit para pecinta madu. Ada juga I-Tox Honey, perpaduan madu dengan lemon, jahe merah, dan kayu manis yang memberikan sensasi segar dan hangat. Pengunjung juga dapat menikmati Granola Honey, Fortified Honey dengan varian Kelor, Bunga Telang, dan Nanas, serta Travel Pouch berisi I-Tox Box dan Granola Sachet yang praktis untuk dibawa bepergian. Tidak ketinggalan, Imago juga membawa Hampers Series yang menarik perhatian buyer retail dan gift market luar negeri.
Sejak hari pertama pameran, booth Imago dipadati pengunjung lokal maupun internasional. Banyak buyer asing yang penasaran mencoba langsung karakter madu tropis Indonesia.
“The Golden Honey tastes very clean and smooth. It’s natural and easy to enjoy. I think it would fit well with Korean consumers,” ujar Min-Seo Park, buyer asal Korea Selatan.
“I tried the I-Tox Honey and was honestly surprised. It’s clean, refreshing, and feels different from the detox products we usually see in the Middle East. I believe customers in Dubai would love something this natural, simple, and effective,” ujar Fahad Al Masri, buyer dari Dubai, UEA.
Founder Imago Raw Honey, Henry, mengatakan bahwa pameran ini membuka peluang besar bagi UMKM madu lokal untuk bersaing di pasar internasional.
“Buat kami, acara seperti ini bukan cuma soal memamerkan produk, tapi soal membuka pintu menuju pasar global. Respons buyer luar negeri terhadap madu Indonesia sangat positif, dan itu membuat kami bangga,” ujar Henry.
Ia menambahkan, “Yang paling menyenangkan adalah bisa ngobrol langsung sama pengunjung, dengerin komentar mereka, dan lihat mereka menikmati setiap varian. Itu yang bikin semangat kami terus hidup.”
Keterlibatan Imago Raw Honey di Sial Interfood 2025 menegaskan komitmen brand dalam menghadirkan produk madu alami berkualitas sekaligus mendukung UMKM Indonesia untuk tumbuh dan dikenal di pasar internasional.
****
Bringing Indonesia’s Natural Flavors to the World, Imago Raw Honey Shines at Sial Interfood Expo 2025
Attracting International Buyers at Southeast Asia’s Largest F&B Exhibition
📍 JIExpo Kemayoran, Jakarta | 12–15 November 2025
đź“ť Published on November 16, 2025
By: NB – IPB
Jakarta, 12–15 November 2025 – Imago Raw Honey took part in Sial Interfood Expo 2025, the largest food and beverage exhibition in Southeast Asia, bringing together thousands of industry players from 26 countries. The event serves as a major platform for producers, distributors, exporters, and Indonesian MSMEs to expand their market reach and explore global business opportunities.
Imago showcased its signature lineup, from Rosewood Honey and Golden Honey, longtime favorites among honey enthusiasts to I-Tox Honey, a blend of honey with lemon, red ginger, and cinnamon that delivers a refreshing yet warming sensation. Visitors also had the chance to try Granola Honey, Fortified Honey in Moringa, Butterfly Pea, and Pineapple variants, and the Travel Pouch filled with an I-Tox Box and Granola Sachet, perfect for on-the-go consumption. Imago also introduced its Hampers Series, which drew strong interest from retail and gift-market buyers abroad.
From the very first day, the Imago booth was filled with local and international visitors. Many global buyers were eager to taste the unique character of Indonesian tropical honey.
“The Golden Honey tastes very clean and smooth. It’s natural and easy to enjoy. I think it would fit well with Korean consumers,” said Min-Seo Park, a buyer from South Korea.
“I tried the I-Tox Honey and was honestly surprised. It’s clean, refreshing, and feels different from the detox products we usually see in the Middle East. I believe customers in Dubai would love something this natural, simple, and effective,” shared Fahad Al Masri, a buyer from Dubai, UAE.
Henry, Founder of Imago Raw Honey, said that the exhibition opened huge opportunities for local honey MSMEs to compete internationally.
“For us, events like this aren’t just about showcasing our products, they’re about opening doors to the global market. The response from international buyers toward Indonesian honey has been incredibly positive, and that makes us proud,” Henry said.
He added, “What I enjoy the most is talking directly with visitors, hearing their thoughts, and watching them genuinely enjoy the different variants. That’s what keeps our enthusiasm alive.”
Imago Raw Honey’s participation in Sial Interfood 2025 reinforces its commitment to delivering high-quality natural honey products while empowering Indonesian MSMEs to grow and gain recognition on the international stage.