Manisnya UMKM Lokal di Tengah Semangat Kolaborasi Nasional
📍 Smesco Indonesia, Jakarta | 22–23 Agustus 2025
đź“ť Dipublikasikan 24 Agustus 2025
By: NB – IPB
Jakarta, 22–23 Agustus 2025 – Imago Raw Honey tampil meriah di Pesta Rakyat untuk Indonesia 2025, festival tahunan PT HM Sampoerna Tbk. (Sampoerna) yang digelar di Smesco Indonesia. Acara ini merayakan 112 tahun kiprah Sampoerna dan menjadi ajang kolaborasi lintas sektor antara pemerintah, BUMN, komunitas, tokoh nasional, dan pelaku UMKM.
Festival ini dimeriahkan oleh publik figur seperti Raffi Ahmad, Putri Tanjung, hingga Dian Sastrowardoyo. Hadir pula Menteri UMKM Maman Abdurrahman, Wamen Pertanian Sudaryono, Wamen BUMN Dony Oskaria, dan Wamen Pendidikan Tinggi Stella Christie. Rangkaian acaranya mencakup diskusi, lokakarya, demo masak, hingga konser musik.
Imago Raw Honey memperkenalkan produk andalan seperti Rosewood Honey, Golden Honey, I-Tox Honey, Granola Honey, serta Fortified Honey dengan varian unik Kelor, Bunga Telang, dan Tropimix. Antusiasme pengunjung begitu tinggi hingga beberapa produk favorit, termasuk Rosewood dan Tropimix, sold out sebelum acara usai.
“Saya lebih suka Rosewood Honey. Rasanya ringan dan nggak terlalu manis, nyaman diminum sehari-hari,” ujar Dini, pengunjung asal Jakarta.
“Tropimix favorit saya. Rasanya unik dan segar, pas banget diminum kapan saja,” kata Arief, pengunjung asal Depok.
Kehadiran Imago Raw Honey di Pesta Rakyat 2025 menegaskan peran UMKM lokal dalam menghadirkan produk sehat dan inovatif, serta mendukung pertumbuhan ekonomi kerakyatan.
“Yang paling berharga dari acara ini itu ketemu langsung sama orang-orang. Mereka cerita kenapa suka produk kami, ada yang pilih Rosewood karena rasanya ringan, ada yang suka Tropimix karena segar. Itu bikin kami sadar kalau inovasi selalu dihargai,” ujar Henry, Founder Imago Raw Honey.
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Celebrating 112 Years of Sampoerna, Imago Raw Honey Joins the Pesta Rakyat 2025
The Sweetness of Local SMEs in the Spirit of National Collaboration
📍 Smesco Indonesia, Jakarta | August 22–23, 2025
đź“ť Published August 24, 2025
By: NB – IPB
Jakarta, August 22–23, 2025 – Imago Raw Honey brought its signature products to Pesta Rakyat untuk Indonesia 2025, the annual festival by PT HM Sampoerna Tbk. (Sampoerna), held at Smesco Indonesia. The event marked Sampoerna’s 112th anniversary and became a stage for collaboration across government, state-owned enterprises, communities, national figures, and local SMEs.
The festival featured public figures like Raffi Ahmad, Putri Tanjung, and Dian Sastrowardoyo, as well as government officials including Minister for SMEs Maman Abdurrahman, Deputy Minister of Agriculture Sudaryono, Deputy Minister of SOEs Dony Oskaria, and Deputy Minister of Higher Education Stella Christie. The program ranged from talks and workshops to cooking demos and live music.
At its booth, Imago Raw Honey showcased favorites like Rosewood Honey, Golden Honey, I-Tox Honey, Honey Granola, and Fortified Honey with unique variants such as Moringa, Butterfly Pea, and Tropimix. The crowd’s enthusiasm was so high that several products, especially Rosewood and Tropimix, sold out before the event ended.
“I really like the Rosewood Honey. It’s light, not too sweet, and easy to enjoy every day,” said Dini, a visitor from Jakarta.
“Tropimix is my favorite. The taste is fresh and different, t’s perfect for any time,” added Arief, a visitor from Depok.
For Henry, Founder of Imago Raw Honey, the biggest value of the event wasn’t just in sales, it was in the connections made.
“The most valuable part of being here is meeting people face-to-face. Some tell us they love Rosewood because it’s light, others say they prefer Tropimix because it’s refreshing. It reminds us that every bit of innovation we do really matters,” Henry shared.
Imago Raw Honey’s presence at Pesta Rakyat 2025 highlighted the important role of local SMEs in delivering healthy, innovative products while contributing to community-driven economic growth.