Raw. Real. Ready for the World
📍 Hall 2–9, ICE BSD City | 9–12 Oktober 2024
đź“ť Dipublikasikan: 13 Oktober 2024
By: NB – IPB
Tangerang, 12 Oktober 2024 – Imago Raw Honey hadir dalam ajang Trade Expo Indonesia (TEI) ke-39, pameran dagang terbesar di Tanah Air yang mempertemukan 33.000+ buyer dari 114 negara dan menghadirkan 1.460 exhibitor serta 1.200 eksportir lokal.
Digelar di ICE BSD City, TEI 2024 mengusung tema “Membangun Hubungan Kuat dengan yang Terbaik dari Indonesia” dan menjadi ajang strategis untuk mempromosikan produk unggulan nasional ke pasar global. Selain pameran, acara juga diramaikan oleh business matching, buyers night, seminar, dan pertunjukan budaya.
Dalam pembukaannya, Presiden Joko Widodo hadir langsung didampingi oleh pejabat tinggi negara seperti Ketua DPD RI Sultan Bachtiar Najamudin, Menko Marves Luhut Binsar Pandjaitan, Mendag Zulkifli Hasan, Menteri Investasi Rosan Roeslani, serta Pj Gubernur Banten Al Muktabar. Tampak hadir pula para duta besar negara sahabat, kepala daerah, dan pelaku usaha dari dalam dan luar negeri.
Di kesempatan ini, Imago memperkenalkan Trigona Honey, Rosewood Honey, dan Golden Honey, tiga madu murni dari hutan Indonesia, serta dua inovasi: Granola Honey (camilan sehat berbasis madu) dan I-Tox Honey (madu rempah dengan lemon, jahe merah, dan kayu manis).
Booth Imago dipadati buyer dari Asia hingga Eropa. Banyak yang mencicipi langsung, bertanya soal proses produksi, hingga menjajaki kerja sama ekspor dan white-label.
“I’ve tasted plenty of honeys at expos, but this one? The Trigona is something else, bold, earthy, and distinct. There’s a real story behind it, and that matters to our market,” kata Amal, buyer of specialty foods dari Qatar.
“Granola Honey itu clean, praktis, cocok buat hampers atau toko oleh-oleh. Bisa langsung jual tanpa ubah apa-apa,” ujar Clara, pelaku bisnis gifting dari Bandung.
“We’re seeing a shift to traceable, natural products. Imago fits right into that direction,” ungkap Finn Becker, distributor makanan sehat dari Jerman.
Keikutsertaan ini menjadi langkah strategis Imago untuk memperluas pasar dan memperkuat posisinya sebagai brand madu lokal yang siap go global.
“Kami datang bukan cuma buat pajang produk. Di TEI kami dapat insight langsung, ketemu mitra baru, dan buka jalan ekspansi,” ujar Henry Hidayat, Founder Imago Raw Honey.
“Kami terbuka untuk white-label, hampers, hingga distributor, asal sejalan: jujur, alami, dan berkelanjutan,” tambahnya.
Melalui TEI 2024, Imago Raw Honey menegaskan komitmennya membawa rasa asli Indonesia ke pasar dunia dengan kualitas, cerita, dan transparansi.
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Imago Raw Honey Showcases at Trade Expo Indonesia 2024
Raw. Real. Ready for the World
📍 Hall 2–9, ICE BSD City | October 9–12, 2024
đź“ť Published October 13, 2024
By: NB – IPB
Tangerang, October 12, 2024 — Imago Raw Honey made its presence felt at the 39th Trade Expo Indonesia (TEI), the country’s largest annual trade exhibition that brought together 33,000+ buyers from 114 countries, featuring 1,460 exhibitors and 1,200 local exporters.
Held at ICE BSD City, this year’s TEI carried the theme “Building Stronger Connections with the Best of Indonesia”, providing a key platform for showcasing Indonesia’s leading products to the international market. In addition to the exhibition itself, the event featured business matching sessions, buyers night, seminars, and cultural showcases.
The opening ceremony was attended by President Joko Widodo, along with top officials, including DPD Chairman Sultan Bachtiar Najamudin, Coordinating Minister Luhut Binsar Pandjaitan, Trade Minister Zulkifli Hasan, Investment Minister Rosan Roeslani, and Acting Governor of Banten Al Muktabar. Also present were ambassadors, regional leaders, and international business delegates.
At the expo, Imago showcased three of its finest raw honey variants, Trigona Honey, Rosewood Honey, and Golden Honey, along with two signature innovations: Granola Honey (a wholesome honey-based snack), and I-Tox Honey (a spiced honey with lemon, red ginger, and cinnamon).
Imago’s booth attracted steady traffic from curious visitors to serious buyers, many of whom tasted the products, asked about sourcing and production, and initiated export or white-label discussions.
“I’ve tasted plenty of honeys at expos, but this one? The Trigona is something else, bold, earthy, and distinct. There’s a real story behind it, and that matters to our market,” said Amal, a specialty foods buyer from Qatar.
“This Granola Honey is super practical, clean packaging, nice crunch, not messy. Honestly, I could see this in gift hampers or souvenir shops without needing any changes,” said Clara, a gifting business owner from Bandung.
“We’re seeing a shift to traceable, natural products. Imago fits right into that direction,” said Finn Becker, a healthy food distributor from Germany.
For Imago, TEI 2024 wasn’t just a showcase, it was a strategic step forward in market expansion and brand positioning as a globally minded Indonesian honey producer.
“We didn’t come just to display products. At TEI, we got real insights, met potential partners, and opened up new export paths,” said Henry Hidayat, Founder of Imago Raw Honey.
“We’re open to white-label deals, hampers, distribution, as long as it aligns with who we are: honest, natural, and sustainable,” he added.
Through its participation at TEI 2024, Imago Raw Honey reaffirms its commitment to bringing the true taste of Indonesian honey to the global market, with quality, integrity, and a story worth sharing.