Saatnya Produk Lokal Masuk Etalase Nasional
đź“Ť Kementerian Perdagangan RI, Jakarta | 17 Juli 2025
đź“ť Dipublikasikan 18 Juli 2025
Jakarta, 17 Juli 2025 – Imago Raw Honey turut ambil bagian dalam peluncuran Hari Ritel Nasional (HRN) 2025 di Kantor Kementerian Perdagangan RI. Acara ini menjadi ajang kolaborasi antara pemerintah, ritel modern, dan UMKM, dengan misi bersama: mendorong produk lokal naik kelas di pasar ritel nasional dan global.
HRN 2025 mengusung tema “Kebangkitan Ritel: Bertumbuh Bersama UMKM, Bergerak ke Pasar Global.” Menteri Perdagangan Budi Santoso membuka langsung acara ini, menekankan pentingnya sinergi antara ritel besar dan UMKM demi pertumbuhan ekonomi yang merata dan berkelanjutan.
Sebagai langkah konkret, Kemendag menjalankan program business matching antara 10 UMKM binaannya dan 150 peritel anggota Aprindo, serta menjalin koneksi global melalui 46 perwakilan perdagangan RI di 33 negara. Sementara itu, 10 UMKM binaan Aprindo turut berbagi pengalaman sukses bermitra dengan ritel.
Imago Raw Honey, dikenal lewat varian seperti Rosewood Honey, Trigona Honey, Golden Honey, hingga produk inovatif seperti Granola Honey (camilan sehat berbasis madu) dan I-Tox Honey (madu rempah dengan lemon, jahe merah, dan kayu manis), menarik perhatian banyak peritel karena kualitas produk dan cerita lokalnya yang kuat.
“Saya tadi coba Trigona Honey, dan jujur aja rasanya beda. Nggak terlalu manis, tapi ada sensasi asamnya yang justru bikin penasaran. Produk kayak gini cocok banget buat segmen yang cari sesuatu yang unik,” ujar Ika, buyer dari jaringan ritel nasional.
“Saya lihat packaging-nya bersih, nggak ribet, dan rasanya juga enak. Ini tinggal masuk rak aja, udah bisa jalan,” tambah Rino, pemilik toko oleh-oleh premium di Jakarta.
“Buat kami, ritel bukan cuma soal jualan cepat. Kami ingin bangun koneksi jangka panjang, makanya acara kayak HRN ini penting banget,” kata Henry Hidayat, Founder Imago Raw Honey.
Booth Imago ramai dikunjungi buyer, pelaku usaha, dan perwakilan instansi. Selain mencicipi produk, banyak yang membuka diskusi soal bundling, hampers, hingga kerja sama white-label.
Partisipasi Imago di HRN 2025 mempertegas komitmennya untuk tumbuh bersama ritel modern dan memperluas distribusi madu lokal ke pasar yang lebih luas, dalam negeri maupun ekspor.
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Imago Raw Honey Tampilkan Inovasi Madu di Hari Ritel Nasional 2025
Local Goods, National Shelves: It’s Time
đź“Ť Kementerian Perdagangan RI, Jakarta | July 17, 2025
đź“ť Published July 18, 2025
Jakarta, July 17, 2025 — Imago Raw Honey took part in the official launch of National Retail Day 2025 at the Ministry of Trade of the Republic of Indonesia. The event brought together government officials, modern retailers, and local MSMEs in a shared mission: to elevate Indonesian products into mainstream retail, both domestically and internationally.
This year’s theme, “Retail Revival: Growing with MSMEs, Moving Toward Global Markets,” was opened by Minister of Trade Budi Santoso, who highlighted the importance of strong collaboration between large retailers and local producers to ensure inclusive and sustainable economic growth.
As part of the event, the Ministry of Trade facilitated a business matching program between 10 selected MSMEs and 150 modern retailers under the Indonesian Retail Merchants Association (APRINDO), while also strengthening global ties through 46 Indonesian trade representatives across 33 countries. Additionally, 10 APRINDO-partnered MSMEs shared their success stories in working with retail partners.
Imago Raw Honey, best known for its variants like Rosewood Honey, Trigona Honey, and Golden Honey, as well as innovative products like Granola Honey (a honey-based healthy snack) and I-Tox Honey (a spiced honey with lemon, red ginger, and cinnamon), caught the attention of several retail buyers for its quality and compelling origin story.
“I tried the Trigona Honey earlier, and honestly, it surprised me. It’s not too sweet, has a bit of tartness, and that kind of flavor profile sticks. This would work for consumers looking for something different,” said Ika, a buyer for a national retail chain.
“The packaging is clean, straightforward, and the taste holds up. It’s shelf-ready as is,” added Rino, owner of a premium gift and souvenir shop in Jakarta.
“For us, retail isn’t just about quick sales. It’s about building long-term relationships. That’s why platforms like HRN matter to us,” said Henry Hidayat, Founder of Imago Raw Honey.
The Imago booth drew steady crowds, from buyers and business owners to trade officials. Beyond product sampling, conversations quickly turned to bundling ideas, hampers, and white-label partnerships.
Imago’s presence at HRN 2025 reinforces its commitment to growing alongside modern retail and expanding the reach of Indonesian honey, both within the country and beyond.