Kolaborasi Inovasi Pangan Berkelanjutan dari Hutan Indonesia
📍 Gedung B.J. Habibie, BRIN – Jakarta | 24 Juli 2025
đź“ť Dipublikasikan: 25 Juli 2025
By: NB – IPB
Jakarta, 24 Juli 2025 – Imago Raw Honey hadir sebagai UMKM inovatif dalam The 9th STS Forum ASEAN–Japan Conference 2025 di BRIN, Jakarta. Forum ini mempertemukan pemimpin riset, industri, dan akademisi dari ASEAN dan Jepang untuk memperkuat kolaborasi inovasi lintas sektor.
Mengusung tema “Membangun Fondasi Kolaborasi Riset ASEAN–Jepang untuk Inovasi Berkelanjutan dan Masyarakat Masa Depan”, konferensi ini menyoroti isu pendanaan berkelanjutan, mobilitas periset, hingga hilirisasi hasil riset melalui kolaborasi dengan industri dan start-up.
Salah satu produk unggulan yang ditampilkan adalah I-Tox Honey, madu herbal hasil riset bersama BRIN yang menggabungkan lemon, jahe merah, dan kayu manis. Produk ini menggunakan teknologi penurunan kadar air untuk memperpanjang masa simpan secara alami, tanpa pengawet.
“Kami percaya riset tak hanya untuk akademisi, tapi bisa hadir dalam produk sehari-hari,” ujar Henry Hidayat, Founder Imago Raw Honey.
Imago juga menghadirkan Granola Honey, camilan sehat berbahan corn flakes, kacang premium, dan buah kering tanpa tambahan bahan pengawet, yang dilapisi madu murni dari hutan Indonesia. Varian madu seperti Rosewood Honey (less sweet) dan Golden Honey (creamy) turut diperkenalkan.
Untuk kebutuhan gifting, Imago menawarkan travel pouch berisi sachet Granola Honey dan I-Tox Honey, serta deluxe hampers untuk korporat dan souvenir. Imago juga memperkenalkan lini fortified honey dengan campuran nanas, bunga telang, stroberi, dan daun kelor.
“Awalnya rasanya mirip matcha, enak dan unik. Aftertaste-nya baru agak pahit,” ujar salah satu pengunjung tentang madu kelor.
Partisipasi ini menunjukkan bagaimana UMKM lokal seperti Imago dapat menjadi bagian dari ekosistem riset dan inovasi regional yang berdampak nyata dan berkelanjutan.
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Imago Raw Honey Showcases Research-Based Products at the STS Forum ASEAN–Japan Conference 2025
Collaborating for Sustainable Food Innovation from Indonesia’s Forests
📍 B.J. Habibie Building, BRIN – Jakarta | 24 July 2025
đź“ť Published 25 July 2025
By: NB – IPB
Jakarta, 24 July 2025 – Imago Raw Honey participated in the 9th STS Forum ASEAN–Japan Conference 2025 as an innovative MSME, showcasing nature-based food solutions. Held at BRIN (National Research and Innovation Agency) in Jakarta, the forum brought together research leaders, industry players, and academics from across ASEAN and Japan to strengthen cross-sector collaboration in science and technology.
Under the theme “Laying the Foundation for ASEAN–Japan Research Collaboration toward Sustainable Innovation and Future Society,” the conference focused on key issues including sustainable funding, researcher mobility, and the downstream application of research through partnerships with industry and start-ups.
One of Imago’s featured products was I-Tox Honey, a herbal honey blend developed through joint research with BRIN. Combining lemon, red ginger, and cinnamon, the product utilizes low-moisture technology to naturally extend its shelf life without the use of preservatives.
“We believe research shouldn’t stay in labs, it belongs in real life, in products people can use,” said Henry Hidayat, Founder of Imago Raw Honey.
Imago also introduced Granola Honey, a healthy snack made from corn flakes, premium nuts, and dried fruits, all coated in raw Indonesian forest honey with no added preservatives. Other featured variants included Rosewood Honey (less sweet) and Golden Honey (smooth and creamy).
For the gifting segment, Imago presented travel pouches containing sachets of Granola Honey and I-Tox Honey, along with corporate hampers and souvenir boxes. The brand also unveiled a new line of fortified honey, blended with pineapple, butterfly pea flower, strawberry, and moringa.
“At first, the moringa honey tasted like matcha, really nice and earthy. Then came this subtle bitterness in the aftertaste, which was pretty interesting,” said one curious visitor.
Imago’s participation in the STS Forum highlights how local enterprises can make meaningful contributions to a larger regional ecosystem of research and innovation, creating an impact that is both sustainable and grounded in nature.