Mengangkat Cita Rasa dan Keberlanjutan Lewat Madu Asli Indonesia
📍 Jakarta International Expo (JIExpo), Kemayoran, Jakarta | 22–25 Juli 2025
đź“ť Dipublikasikan 26 Juli 2025
By: NB – IPB
Jakarta, 25 Juli 2025 – Imago Raw Honey, brand madu murni asal Indonesia, tampil sebagai salah satu pelaku UMKM unggulan dalam ajang Food & Hospitality Indonesia (FHI) 2025, pameran dagang internasional untuk industri F&B dan hospitality yang berlangsung di JIExpo Kemayoran pada 22–25 Juli 2025.
FHI 2025 menjadi magnet bagi lebih dari 700 exhibitor dari 35 negara, dan ribuan pelaku industri hadir untuk menjelajahi inovasi baru dalam produk makanan, minuman, dan layanan perhotelan. Imago memanfaatkan momentum ini untuk memperkenalkan rangkaian produk terbaiknya, termasuk: madu murni, Rosewood Honey (rasa ringan, tidak terlalu manis) dan Golden Honey (tekstur creamy dan bold). I-Tox Honey, madu rempah kombinasi lemon, jahe merah, dan kayu manis. Granola Honey, camilan sehat berbasis cornflakes, kacang premium, buah kering, dan lapisan madu. Dan Fortified Honey, madu dengan campuran bahan alami seperti daun kelor, nanas, stroberi, dan bunga telang.
Produk Fortified Honey menjadi sorotan tersendiri di booth Imago. Banyak pengunjung mencicipi langsung dan memberikan respons spontan.
“Saya coba yang daun kelor, dan jujur kaget. Rasanya kayak matcha tapi lebih ringan dan alami. Cocok banget buat yang cari rasa baru tapi tetap sehat,” ujar Dewi Lestari, buyer dari perusahaan wellness drinks asal Jakarta.
Sementara itu, Granola Honey berhasil menarik perhatian pelaku industri cafe dan retail.
“Granola-nya renyah, manisnya pas, dan jelas bukan manis buatan. Saya tertarik kerja sama, ini bisa banget buat market healthy snacking di hotel dan coworking café,” ucap Robby Gunawan, pemilik jaringan kafe di Bandung dan Bali.
Selama empat hari pameran, booth Imago dipenuhi pengunjung yang penasaran dengan madu lokal yang tidak hanya alami tapi juga memiliki narasi kuat tentang keberlanjutan dan pemberdayaan peternak lokal. Imago juga ikut serta dalam program business matching yang mempertemukan mereka dengan buyer potensial dari dalam dan luar negeri.
“FHI 2025 jadi ajang penting buat kami untuk buka peluang kemitraan baru, terutama di sektor perhotelan, retail, dan wellness. Respons positif terhadap produk seperti Granola Honey dan Fortified Honey menunjukkan bahwa pasar sudah siap menerima produk lokal yang sehat dan punya nilai tambah,” ujar Henry Hidayat, Founder Imago Raw Honey.
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Imago Raw Honey Showcases at Food & Hospitality Indonesia (FHI) 2025
Authentic Indonesian Honey for Taste and Sustainability
📍 Jakarta International Expo (JIExpo), Kemayoran, Jakarta | July 22–25, 2025
đź“ť Published July 26, 2025
By: NB – IPB
Jakarta, July 25, 2025 – Imago Raw Honey, a pure honey brand from Indonesia, was featured as one of the leading MSMEs at Food & Hospitality Indonesia (FHI) 2025, an international trade exhibition for the F&B and hospitality industries held at JIExpo Kemayoran from July 22–25, 2025.
FHI 2025 attracted over 700 exhibitors from 35 countries and thousands of industry professionals seeking the latest innovations in food, beverages, and hospitality services. Imago seized this opportunity to showcase its top product range, including Raw Honey, Rosewood Honey (light, less sweet), and Golden Honey (creamy texture, bold flavor). I-Tox Honey, a spiced blend of honey with lemon, red ginger, and cinnamon. Granola Honey, a healthy snack made from cornflakes, premium nuts, dried fruits, and honey glaze. And Fortified Honey, a functional honey blend infused with natural ingredients like moringa leaves, pineapple, strawberries, and butterfly pea flower.
The Fortified Honey line became a highlight at Imago’s booth, with many visitors sampling it and responding enthusiastically.
“I tried the moringa blend and was genuinely surprised. It tastes like a lighter, more natural version of matcha. Perfect for those looking for something new yet healthy,” said Dewi Lestari, a buyer from a Jakarta-based wellness drinks company.
Meanwhile, Granola Honey drew strong interest from café and retail business owners.
“The granola is crunchy, the sweetness is just right, and you can tell it’s not artificial. I’m interested in a collaboration, this fits perfectly with the healthy snacking trend in hotels and coworking cafĂ©s,” said Robby Gunawan, owner of a cafĂ© chain in Bandung and Bali.
Throughout the four-day event, Imago’s booth attracted a steady stream of curious visitors impressed by its commitment to natural products, sustainability, and local beekeeper empowerment. The brand also participated in the business matching program, connecting with potential buyers from both domestic and international markets.
“FHI 2025 has been a key platform for us to explore new partnerships, especially in the hospitality, retail, and wellness sectors. The positive feedback for pr]]]]]]]]]]]]]oducts like Granola Honey and Fortified Honey shows that the market is ready to embrace local, healthy products with real added value,” said Henry Hidayat, Founder of Imago Raw Honey.