Ketika Kesehatan dan Kenikmatan Rasa Bertemu
📍 ICE BSD City, Hall 6–10 | 15–17 Agustus 2025
đź“ť Dipublikasikan 18 Agustus 2025
Tangerang, 15–17 Agustus 2025 – Imago Raw Honey hadir dalam BNI WondrX 2025, ajang pameran berskala nasional yang digelar di ICE BSD City. Acara ini menjadi bagian dari perayaan HUT ke-79 BNI sekaligus HUT ke-80 Kemerdekaan RI, menghadirkan pengalaman lintas industri dengan konsep “More Than Just an Expo”. Selama tiga hari penyelenggaraan, WondrX berhasil menarik hampir 80 ribu pengunjung dan mencatatkan transaksi hingga Rp2,5 triliun.
Imago Raw Honey memperkenalkan rangkaian produk berbasis madu alami, mulai dari Madu Murni (Rosewood Honey dan Golden Honey), I-Tox Honey (kombinasi lemon, jahe merah, dan kayu manis), Granola Honey, hingga Fortified Honey (varian Kelor, Bunga Telang, dan Tropimix). Ada juga Travel Pouch praktis yang berisi I-Tox Box dan granola sachet, cocok untuk dibawa bepergian.
Antusiasme pengunjung terlihat dari ramainya booth Imago setiap hari. Sejumlah produk bahkan sold out sebelum acara berakhir, terutama Rosewood Honey yang rasanya lebih ringan dan tidak terlalu manis, serta Fortified Honey dengan Kelor yang unik karena punya sensasi rasa mirip matcha.
“Saya suka banget Rosewood Honey karena rasanya lebih light dan less sweet, gampang diminum setiap hari,” ujar Rani, pengunjung asal Jakarta.
“Kalau saya lebih suka yang kelor. Rasanya kayak matcha, beda tapi enak, dan sehat banget diminum rutin,” tambah Yoga, pengunjung asal Tangerang.
Bagi Henry, Founder Imago Raw Honey, keterlibatan di WondrX adalah kesempatan untuk membawa produk madu lokal lebih dekat dengan masyarakat luas.
“Kami mau nunjukin kalau madu itu bukan cuma pemanis alami, tapi bisa jadi bagian dari gaya hidup sehat. Lewat acara kayak WondrX, kami bisa ketemu langsung sama banyak orang, dengar cerita dan masukan mereka. Itu bikin kami semangat terus berinovasi,” jelas Henry.
Partisipasi Imago Raw Honey di WondrX 2025 sekaligus menegaskan komitmen brand untuk menghadirkan produk alami, sehat, dan relevan bagi masyarakat, serta mendukung tumbuhnya UMKM Indonesia di panggung nasional.
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Health Meets Flavor: Imago Raw Honey Shines at BNI WondrX 2025
When Wellness and Taste Come Together
📍 ICE BSD City, Hall 6–10 | August 15–17, 2025
đź“ť Published August 18, 2025
Tangerang, August 15–17, 2025 – Imago Raw Honey took part in BNI WondrX 2025, a national-scale exhibition held at ICE BSD City as part of the 79th anniversary of BNI and Indonesia’s 80th Independence Day celebrations. With the concept “More Than Just an Expo”, the three-day event attracted nearly 80,000 visitors and recorded transactions worth up to IDR 2.5 trillion.
Imago Raw Honey showcased a range of natural honey-based innovations, from Pure Honey (Rosewood and Golden), I-Tox Honey (a mix of lemon, red ginger, and cinnamon), Honey Granola, to Fortified Honey (variants include Moringa, Butterfly Pea, and Tropimix). They also introduced a handy Travel Pouch containing an I-Tox Box and granola sachets, perfect for people on the go.
Crowds flocked to the Imago booth every day, and several products sold out before the expo ended, especially Rosewood Honey, known for its lighter, less-sweet taste, and Fortified Honey with Moringa, which intrigued many with its matcha-like flavor.
“I really love Rosewood Honey because it tastes lighter and less sweet. It’s easy to drink every day,” said Rani, a visitor from Jakarta.
“For me, the Moringa honey is the winner. It’s kind of like drinking matcha, different but really good, and it feels super healthy if you take it regularly,” added Yoga, a visitor from Tangerang.
For Henry, Founder of Imago Raw Honey, WondrX was more than just an exhibition, it was a chance to connect with people directly.
“We want to show that honey isn’t just a natural sweetener, it can be part of a healthy lifestyle. Events like WondrX let us meet people face-to-face, hear their stories, and get real feedback. That’s what keeps us motivated to keep innovating,” Henry shared.
Imago Raw Honey’s participation in WondrX 2025 highlights the brand’s commitment to offering natural, healthy, and relevant products while also supporting Indonesian SMEs to thrive on the national stage.